At Chanel he brought to life the traditional box jacket with denim mini skirts in 1991, combining club-influenced black fishnet bodystockings with the traditional Chanel camellia placed cheekily over the breasts and matching hefty lace-up boots with flowing georgette skirts and leather jackets. By 1997, Vogue had crowned him the "unparalleled interpreter of the mood of the moment".
Chanel 1988 Fashion Show: http://www.youtube.com/watch?v=sjf1QOcW4oY&feature=related
Karl Lagerfeld is an established photographer never leaving his home without a camera. He shoots Chanel’s advertising campaigns every season along with fashion magazine editorials that are highly praised and respected.
This collaboration influenced many other designer such as Stella McCartney, Victor and Rolf, Roberto Cavalli, Madonna, Commes des Garcons, Matthew Williamson, Jimmy Choo, Sonia Rykiel, and Lanvin to create a lower brand for the general public getting their brand out to a wider audience. Lagerfeld sets the trend for new collaborations and ideas that transcend to many other designers. He influences there minds and the industry to take a different direction, not always following traditional forms to become successful.